ANGLESEY is set to capitalise on its 660-million-year-old rocks to boost the island's tourism economy - and win European protection.
Enthusiasts are planning to tap into a growing "geo-tourist" industry. And their priority is to achieve European geopark status, giving Anglesey the recognition which they say will conserve and enhance the island's heritage.
The venture is being led by Anglesey Geodiversity Partnership, made up of representatives from the private, industrial, public, voluntary and education sectors.
Margaret Wood, the partnership director, said: "Anglesey's geology is globally unique. It is an invaluable asset that can be used to enhance the quality of life of local people. Islanders and geology are closely linked.
"Just as the people have shaped the landscape, so the landscape has shaped the people."
The partnership struck a deal with Menter Môn, which is responsible for regeneration projects, and is attracting aid from the Welsh Assembly and Countryside Council for Wales.
Dr Wood said: "The money will be used to produce the application for membership of the European Geoparks Network and to employ a project development officer, who will collate the application and help see through the first three years of the project.