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Rename your veggie snack... people will mix it up with our burger

Jul 12 2006

By Rob Davies, Daily Post

 

A NORTH Wales vegetarian snack company boss last night accused Burger King of "squashing the little guy" after the fast food giant forced him to change the name of his flapjacks.

The firm threatened Corwenbased Wholebake with legal action over its oat-based Whopper! bars. It feared customers might confuse the healthy wholemeal snacks with its famous flame-grilled beef-burgers - also called Whopper.

But after running up a £10,000 legal bill, Wholebake boss Mark Gould decided to drop the name, fearing acourt battle could leave the firm financially ruined.

Instead Wholebake, which also makes hemp seed bars, renamed the snack as simply flapjack.

Last night managing director Mr Gould said: "We've decided to call a spade aspade and it is aflapjack so we're going to call it that.

"At least we can't get into trouble with anyone else from now on. I am very annoyed about it all - what threat are we to abig company like that? It's nonsense.

 
 

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